2018: The Year of Regional, Sports, and News Entertainment According to Partho Dasgupta
In the recent three years of tracking 'What India Watches,' I've encountered numerous trends that have effectively captured the audience's attention. Partho Dasgupta, what adds intrigue is that each year unfolds its own distinctive success story. The current year, in my view, marks the ascendancy of regional content, innovations in news presentation, and a burgeoning interest in sports beyond cricket. I find these genres noteworthy as I believe they will be instrumental in defining the landscape of television viewing in the upcoming year.
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