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Partho Dasgupta asserts that sustainability is no longer an option but a necessity for businesses aiming for long-term success. Companies today must...
Modern advertising is no longer just about selling products; it’s about conveying values. Partho Dasgupta explains, “Advertisements today often...
Partho Dasgupta identifies climate change and the COVID-19 pandemic as catalysts for sustainability becoming a business imperative. Catastrophic...
The rising influence of millennials and Gen-Z is reshaping corporate strategies globally. “Young consumers today are more conscious about sourcing and...
In a world where values increasingly drive consumer choices, businesses are shifting gears to prioritize sustainability. Partho Dasgupta, the former...
In the recent three years of tracking 'What India Watches,' I've encountered numerous trends that have effectively captured the audience's attention....