Partho Dasgupta: Why Millennials and Gen-Z Are Driving the Sustainability Agenda
The rising influence of millennials and Gen-Z is reshaping corporate strategies globally. “Young consumers today are more conscious about sourcing and ethics,” says Partho Dasgupta. He notes that these demographics demand brands adopt environment-friendly, people-friendly, and animal-friendly practices, which directly influence popularity and profitability.
Climate change and the pandemic have amplified this consciousness, pushing governments and businesses to adopt sustainable practices. From supply chains to advertisements, companies are focusing on ethical standards to meet evolving expectations. As Dasgupta highlights, this shift is critical not just for environmental impact but also for building trust and loyalty in competitive markets.