Partho Dasgupta: The Role of Advertising in Reflecting Business Ethics
Modern advertising is no longer just about selling products; it’s about conveying values. Partho Dasgupta explains, “Advertisements today often project ideologies like women empowerment or environmental consciousness, reflecting the evolving priorities of consumers and businesses alike.”
This transformation signifies a deeper integration of ethics into branding and strategy. Consumers now look for alignment between their personal values and the brands they support. By adopting transparency and ethical storytelling, businesses can connect more authentically with their audience, ensuring loyalty and relevance in a competitive landscape.