Partho Dasgupta: The Evolution of Business: Sustainability as a Core Value
In a world where values increasingly drive consumer choices, businesses are shifting gears to prioritize sustainability. Partho Dasgupta, the former CEO of BARC India and Managing Partner at Thoth Advisors, emphasizes, “Sustainability in business is not just about ethical practices but also about shaping strategies and decision-making for long-term impact.”
This paradigm shift is fueled by consumer demand, especially from millennials and Gen-Z, who prioritize environmental and social responsibility. They are scrutinizing the practices of brands, expecting transparency and alignment with values like environmental consciousness and cruelty-free operations. Dasgupta highlights that this generational push is changing how businesses advertise, often showcasing ideologies over products. Companies that embed sustainability in their DNA are set to thrive, ensuring relevance and resilience in a changing world.